
Graphic Specification: Checklist for Building Artwork
- CMYK Mode: Ensure your graphic is in CMYK mode. Colors may differ significantly in RGB mode.
- True Black: Use CMYK values C:0, M:0, Y:0, K:100 for deep black (details provided below).
- Resolution: Use images with 300 DPI resolution. Set your document to 125 DPI or upload fiels as Vector for best results.
- Dimensions: Save your file at the exact document size as specified in the template.
- Preferred File Type: PDF
Acceptable Files: TIFF, JPG, AI, EPS, PSD (flattened) - Fonts: Must be outlined
- Images: Must be embedded
- Template Guildelines: Ensure art files are print-ready, with no template lines.
- Avoid using template spot color names (e.g., "Red Template Layer" or "Cutcontour") in your artwork, as these are removed during proofing.
Graphic Service
Price: $65 per hourAn estimated design time will be provided before starting of your project.
Examples and Estimated Timelines*

Express Design (1-2 hours)
- Simple layout & Typesetting
- Vector-based or hi-resolution graphics

Custom Design (3-4 hours)
- Layout & Typesetting
- Simple photo editing (includes cropping & color adjusting)

Advanced Custom Design (5-7 hours)
- Layout & Typesetting
- Photo editing (includes cropping, color adjusting, & cloning.)
- Creating vector elements
PMS Color Match Service
Our printers use CMYK (Cyan, Magenta, Yellow & Black combinations) inks, which may not perfectly match PMS (Pantone Matching System®) colors.
This service is strongly recommended for color-critical projects with referenced PMS colors.
While we do not print Pantone colors, we aim to match them as closely as possible with CMYK.
Pricing: Each selection adds a match for one Pantone color on one material type (e.g. PMS 485 on Stretch Fabric).Additional selections will be charged per color and material.
Process: If this service is added to your order, a member of our Graphics Department will match your specific PMS color(s) as closely as possible with CMYK after you have approved your digital proofs.
Important Information and Helpful Tips:
- Please supply an EDITABLE/LAYERED file. Acceptable file formats are: .PDF, Adobe Illustrator, or Adobe Photoshop.
- Please be advised that the color-matching process will add 1-2 business days to your turnaround time.
- Please only select Pantone colors from the Color Bridge Coated book.
- To see the CMYK conversion of your PMS color, you can reference the "CP," or Process Coated, swatch in the Pantone Color Bridge Coated color book (e.g. 192 CP).
- We do not match HEX colors, swatch numbers from other books, textures, gradients, pastels, bright neon colors, or metallic colors.
- Color profiles and other production factors vary and change every few months.
- We can color-match all media materials, except for
- Acrylic
- Backlit fabric
- Backlit film
- Towels
- Blankets
- Dye-sub Aluminum
- Canvas
- Coroplast
PMS Color Match Service
Graphic Tips
1. Color Mode
Your file has to be in CMYK mode. You can go to Image > Mode > CMYK to view the setting.
2. True Black Recommendations:
With continuous improvement, our requirements for a deep black may change overtime. Currently, this is what we suggest when setting up your print-ready file:
For the following materials: Stretch, Multi-Stretch, and Roll Up
C:0 M:0 Y:0 K:100
*This mix 0/0/0/100 of CMYK is unique to our printers and printing process.
For the following materials: Mesh, Silver Flag, Scrim, Super flat, Backlit, Tent, PVC, Fence Mesh, Backlit Film, Canvas, Blankets, and Towels
C:75 M:75 Y:75 K:100
*This mix 75/75/75/100 of CMYK is unique to our printers and printing process.
We have adjusted our profile rips for this specific formula and are getting a much better output.
Black comparison and paper release (Stretch, Multi-Stretch, Roll Up, Classic Tent)

Ink release from paper

RGB Black to CMYK and True black Photoshop adjustment
You may be skeptical about using a mix with 0% C/M/Y. Reasons why we recommend this formula C-0, M-0, Y-0, K-100:
- Colors vary from monitor to monitor and it may not appear a deep black on screen. As mentioned, our profile RIPs are adjusted for this specific formula so it is unique to our process.
- Better transfer yield: reduces overinking which leads to print defects such as banding, mottling and transfer wrinkles
- Automated proofing: less likely to flag your project
- Standardizes your black when submitting files to various print houses
- Cleaner black vs. muddy black
If you are uncertain of the quality of your images, please call us at 800.640.9544 press 2 or email us at info@wsdisplay.com
Photoshop/Illustrator Tip Tabs
Photoshop Users
Image Resolution
Images should be high resolution 300 DPI.
In Photoshop, you can go to
- IMAGE
- IMAGE SIZE
- to find out your file resolution.

Determine Image Quality from Source
- Low Quality:
- Screen capture of video frame
- Low resolution / low quality stock photography
- Image lifted off a web-page
- Good Quality:
- High resolution / high quality stock photography
- High resolution / high quality scanner

Raster Document DPI Set Up at 125 DPI
While we recommend using 300 DPI images the overall document you are designing in only needs to be 125dpi. We suggest placing or dragging high resolution images into this 125dpi Document and scaling as needed.
Color Mode
Your file has to be in CMYK mode. You can go to Image > Mode > CMYK to view the setting.
If you are uncertain of the quality of your images, please call us at 800.640.9544 press 2 or email us at info@wsdisplay.com
Illustrator Users
Image Resolution
Your images (any graphics that are not vector) need to be 300 DPI at full size.
Determine Image Quality from Source
- Low Quality:
- Screen capture of video frame
- Low resolution/low quality stock photography
- Image lifted off a web-page
- Good Quality:
- High resolution/high quality stock photography
- High resolution/high quality scanner

Why 125 DPI?
While we recommend using 300 DPI images the overall document you are designing in only needs to be 125dpi. We suggest placing or dragging high resolution images into this 125dpi Document and scaling as needed.
If you are uncertain of the quatlity of your images, please call us at 800.640.9544 or email us at info@wsdisplay.com
Color Mode
Your file has to be in CMYK mode.

Fonts
Convert all your text outlined.

*If your text are not created outlined, font shift might occur.
Saving
When you are done with the design, save the file in EPS format.
If you have extra graphics outside of the finished size area, create a crop area with the exact size of finishing size before saving.
If you need our graphic designers to modify your art work, send us your original Illustrator file(s).
(Graphic modification - $65 per hour. Please call for estimated time.)
you are amost done!
Before you upload the file(s) to us, open the EPS file you just saved.
Review all the graphics/text and make sure the dimension is right.
If you are satisfied with what you see, please UPLOAD FILES with your contact and order information.